Syed  Akhter
Syed AkhterMarquette University

Straz Hall, 004

MilwaukeeWI53201United States of America
(414) 288-8050
e-PublicationsCurriculum Vitae

Professor Emeritus of Marketing

Dr. Syed H. Akhter is a professor and former chair in the Department of Marketing. He is a Fulbright scholar and his research interests include international market entry strategies, globalization, e-commerce, and consumer psychology. He has published extensively in leading international business and marketing journals such as Journal of International Business Studies, International Marketing Review, European Journal of Marketing, International Trade Journal, Business Horizons, and Journal of Advertising. He has published two books, Global Marketing and Strategic Marketing and guest-edited special issues of the Journal of Direct Marketing on international direct marketing and a special issue of the Journal of Interactive Marketing on international interactive marketing. 


  • Ph.D., Marketing, University of Oklahoma, 1985
  • MBA, Marketing, Western Illinois University, 1977
  • MBA, Marketing, Institute of Business Administration, 1973 

Professional Interests

  • Globalization
  • Marketing strategy
  • Consumer psychology
  • E-commerce
  • Retailing

Selected Publications

Akhter, Syed H. (2014), “Privacy concern and online transactions: The impact of Internet self-efficacy and Internet involvement,” Journal of Consumer Marketing, 31/2, pp. 118-125.

Akhter, Syed H. and Marcilio Machado (2014), “Internationalization dilemma for Brazilian firms: China vs. the greater Mercosur region,” European Business Review, (forthcoming).

Akhter, Syed H. and Paulo Barcellos (2013), “Competitive threats, strategic response, and performance of Brazilian B2B firms,” Management Decision, 51, 8, pp. 1628-1642.

Akhter, Syed H. (2012), “Who spends more online?  The influence of time, usage variety, and privacy concern on online spending,” Journal of Retailing and Consumer Services, 19, pp. 109-115.

Akhter, Syed H. and Colleen Beno (2011), “An empirical note on regionalization and globalization,” Multinational Business Review, 19, 1, pp. 26-35.

Honors and Awards

Fulbright Research Scholar, 2007