"Just do it."
If that simple phrase conjures up the image of a pair of Nikes, thank an advertiser. Whether it's through traditional print or digital media like YouTube and Facebook, advertising majors learn to combine memorable copy, creative design and innovation to create the messages that move consumers to action.
Create your own ads.
From print to digital media, you'll learn to design arresting ads in our Mac labs using layout and design programs such as InDesign, Photoshop, Illustrator and a variety of multimedia software.
And the Advertiser of the Year is ...
Marquette advertising majors have won national recognition for proposals created for Saturn, Banc of America Investment Services, Toyota, The New York Times, Pizza Hut, Florida's tourism board and other clients.
Practice makes perfect.
As a Marquette advertising major, you'll gain professional experience and pack your portfolio with local and national internships with employers such as MillerCoors, Walt Disney World, Adweek magazine, the Milwaukee Brewers, Six Flags Great America, the National Multiple Sclerosis Society, and Procter & Gamble.
From large national advertising agencies and corporate marketing departments to smaller, specialized ad shops, Marquette advertising majors find an abundance of internships in Milwaukee and Chicago, many of which lead to full-time employment after graduation.
Participate in the Advertising Club (affiliated with the American Advertising Federation and the national Business Marketing Association) to find out what's happening in the dynamic world of advertising.
Some of the classes you'll take:
- Communications Design Toolbox
- Media Writing
- Advertising Principles
- Emerging Social Media in a Dynamic Marketplace
- Strategic Communication in a Culturally Diverse Marketplace
- Ethical Problems of Mass Communications
For a complete listing of required courses for the program in advertising, please visit the Marquette University Online Bulletin at this link.