Guidelines for students, faculty and staff
Guidelines for students, faculty and staff managing Marquette-sponsored social media
- Make sure you have all the facts before you post.
- Check your post. Spelling matters. Remember: You’re representing Marquette.
- If you make an error, correct it quickly.
- Be aware of FERPA, HIPAA, and other federal and state laws and university procedures restricting the release of personal information.
- Do not post confidential information about Marquette, students, faculty, staff or alumni.
- As a guideline, don’t post anything you would not say at a public forum.
- Social media is designed to be two-way communication tool. Know your audience, and listen. Respond to posts as appropriate.
- Post items you think will be of interest to your audience.
- Content should be specific to the unit.
- If you have questions about whether material is appropriate for posting, consult your supervisor or contact OMC.
- Keep your personal views separate.
- Balance your own content with Marquette- or unit-related content from others.
- Content should not overlap with university content. The primary sources for general university content are the marquetteu accounts.
- The Internet is not anonymous, and it does not forget. Search engines can pick up posts years later, and posts can be easily copied and forwarded.
- If posting photos, ask the permission of those involved. If someone objects to photography, avoid using it as a matter of common courtesy.
- Social media users are subject to the university’s acceptable use policy. Successful use of social media requires a dedicated person and time.
- Treat those with whom you engage online with respect.
- Deal with problem posters through direct messages.
- Think before you post.
- Social media presumes 24/7 interaction.
- Try to post updates regularly — and at least several times a week.
- Check posts about your unit daily — and respond as appropriate.
- Clearly state your role and goals if posting in an official capacity.
Why we use social media:
- To build online awareness of the Marquette brand
- To build a sense of community among Marquette’s audiences
- To foster word-of-mouth promotion among Marquette audiences and audiences outside Marquette