Joseph Matthes

Joseph  Matthes
Joseph MatthesMarquette University

Straz Hall, 432

MilwaukeeWI53201United States of America
(414) 288-1440
Curriculum Vitae

Assistant Professor of Marketing

Dr. Joseph Matthes joined Marquette University in 2014. He earned his Ph.D. from the University of Nebraska–Lincoln and earned his MBA as well as bachelor’s degree from Creighton University. Prior to beginning his doctoral studies, Joseph worked for Union Pacific Railroad in a variety of marketing and sales roles, most recently as a project manager of market research and analysis on their strategic planning team. Since entering academia, Joseph has published research in multiple peer reviewed journals, including Journal of Marketing, Industrial Marketing Management, Journal of Marketing Theory and Practice, and International Journal of Market Research. Joseph’s research has also been accepted to and presented at marketing conferences around the world.


  • Ph.D. – Marketing, University of Nebraska–Lincoln, 2014
  • MBA – Business Administration, Creighton University, 2006
  • BSBA – Management Information Systems, Creighton University, 2004

Research Interests

Marketing Channel Strategy (e.g., Franchising, Omnichannel Strategy, Retailing, B2B Relationships, Sales-Marketing Interface, Personal Selling, and Mobile Commerce)

Selected Publications

Johnson, Jeff S. and Joseph M. Matthes (2018), “Sales-to-Marketing Job Transitions,” Journal of Marketing, 82 (4), 32-48.

Matthes, Joseph M., Amit Saini, and Vivek K. Dubey (2021), “Performance Implications of Marketing Agreement, Cooperation, and Control in Franchising,” Journal of Marketing Theory and Practice, 29 (3), 387-408.

Johnson, Jeff S., Joseph M. Matthes, and Scott Friend (2019), “Interfacing and Customer-Facing: Sales and Marketing Selling Centers,” Industrial Marketing Management, 77, 41-56.

Matthes, Joseph M. and A. Dwayne Ball (2019), “Discriminant Validity Assessment in Marketing Research,” International Journal of Market Research, 61 (2), 210-222.

Matthes, Joseph M., Brian I. Spaid, Mark A. Barratt, and Terence T. Ow (2019), "Omnichannel Retailer Strategy and Operationalization," Society for Marketing Advances Annual Conference, New Orleans, LA (Published in Abstract)

Spaid, Brian I. and Joseph M. Matthes (2018), “Exploring Fixture Shape in a Retail Setting,” 2018 AMA Summer Academic Conference, Boston, MA (Published in Abstract)

Saini, Amit and Joseph M. Matthes (2017), “Agree to Disagree: Role of Values Alignment in Franchising Relationships,” Great Lakes NASMEI Marketing Conference, Manamai, India (Published in Abstract)

Matthes, Joseph M. and Amit Saini (2015), “A Conceptualization and Empirical Examination of the Effects of Marketing Alignment on Franchising Relationships,” 2015 AMA Winter Educators’ Conference, San Antonio, TX (Published in Abstract)

Teaching Interests

Marketing Management, Marketing Omnichannel Strategy, Marketing Strategy, and Franchising