Landing pages

  • A website's landing page is also referred to as the home page. It is the main page for your website.
  • The overall landing page content should focus on the academic department's or office's strategies and goals.
  • If your landing page template has a column for a lead story, please limit the content to one current item. To keep your landing page looking fresh, replace the feature story or news item every couple of weeks. To ensure variety, you may wish to schedule appearances of news and event items on the landing page.
  • Your landing page template may have a column for secondary news, announcements or upcoming events. Please ensure that these items are not out of date and give your audience enough lead time. Please try to minimize news and content on a landing page. More messages on your landing page make it harder to focus on the important ones.
  • Most landing page templates include featureboxes. Featureboxes are for content that has a longer timeframe than the news area (i.e., content that may change monthly or quarterly insead of biweekly or daily). Typically, this content comprises editorial features, upcoming events, class schedules, etc. Featureboxes should not be used as navigation elements. They should be changed out frequently but less often than the news items and feature story. Also, use strong, supporting visual elements to enhance the headline. Learn how to change your featurebox.

News section

Quality assurance

  • All website copy should conform to university style. For more information about university style, please consult the Editorial Style Guide.
  • Scheduling monthly reviews will help you keep on top of content. Monthly reviews consist of assessing the landing page and news sections, at a minimum. You should plan a full website audit twice a year. If your site is a high-traffic one, you should plan on quarterly full-site reviews. Please contact OMC to determine if your site is high traffic. During your review, look for broken links (404 errors), out-of-date content, pages with low traffic, important content your users can't easily find and text not within the guidelines for university style. View the checklist for comprehensive reviews.
  • The Office of Marketing and Communication uses an online service called Siteimprove to assist in quality assurance on Siteimprove helps track broken links and spelling errors; provides an easy-to-use report detailing where these issues occur; and includes an inventory of all pages, media and documents on websites. As a content owner, Siteimprove will identify issues to help content owners maintain their website.
  • When creating or updating pages, verify that links on your new or updated page are working correctly. Upon request, IT Services can generate broken link reports. Contact IT Services for a report.
  • Ensure that your images are cropped accordingly to the template style and are at a low resolution for Web use.

PDFs and documents

  • When updating an existing PDF document, make sure the file is named the same as the current file before uploading to the server. This allows you to overwrite your existing file.
  • If uploading a document, indicate that the document is a PDF, Word or Excel document with the appropriate text or icon.
  • If you have an audience that needs accessibility, have both.
  • Don't use PowerPoint as multimedia content or embed it. If it's part of a handout from an event, turn into a PDF.

Bulleted lists

  • Bulleted lists should be between five to seven items.
  • Each item's length should be limited to one line.


  • When linking content, please avoid using "click here" or "here" as the linked text. Rather, use descriptive content such as, "Contact the Office of Marketing and Communication." By using descriptive content, you provide accessibility to your audience and enhance search engine optimization.

Copy (written text)

  • Large blocks of text are harder to scan for Web users. Try to break up your copy into smaller chunks. Use bulleted lists when possible. You want easy-to-scan materials.
  • Use descriptive page headlines and subheadlines and relevant keywords. Using content keywords in subheads can enhance search engine visibility.
  • Always use the page headline in the document title of the Web page. Follow the following format for document titles on all Web pages: "Page headline | site name | Marquette University".
  • If a page has a lot of content and is broken up by headlines, consider creating separate pages for each headline. Alternatively, there may be a case where content needs anchor links to better guide the user.
  • To ensure consistency among Marquette's websites, please consult with formatting your content documentation.


  • The use of visual elements, such as video or images, is encouraged on Marquette's websites. However, images and video should be placed in appropriate locations within the template. Please contact OMC for appropriate placement and file dimensions.
Student performing on campus

About OMC

Marquette University's Office of Marketing and Communication promotes the academic reputation of Marquette and tells the Marquette story to all audiences through traditional media, social media, print publications, video, web and interactive.

We are a team of 30 professional writers, designers, marketers, Web developers and communication specialists that serves the Marquette community.

Annual Report 2019

OMC Annual Report 2019View our current Annual Report which highlights the work we do to boost the academic reputation of Marquette and tells the Marquette story. Also view our accessible version of the 2019 Annual Report.

Contact us

To ask a question or get more information, call (414) 288-7448. Or contact a staff member.